Business
Discovery 4-Question Setup Guide
The four discovery-call questions, in the order that closes: a 17-minute framework built from 90 real sales calls.
Published June 2026
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Four questions. The order closes the deal. Seventeen minutes. Built from 90 real discovery calls. Asking Q4 before Q1 wastes an hour with someone who was never going to buy. Q1 is the filter: what was the last thousand-dollar hour your team spent this week? Operators who know the answer track the cost of their time. They are the buyers.
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