Business
GEO Google Guide
Generative Engine Optimization: how to get cited in Google AI Mode and AI Overviews now that most searches end without a click.
Published June 2026
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Generative Engine Optimization is SEO for the AI answer. 93% of searches in Google AI Mode now end without a click, and cited brands earn 35% more clicks than uncited ones on the same results page. This is how you get the AI to cite you, with the four numbers that prove why it now matters more than ranking blue links.
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